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According to Zillow, a regional representative will represent Zillow in the purchase and sale of each house, which will enable agents to earn commission on the purchase and sale. The relocation also echoes's current relocation into direct homebuying, Redfin Now. Redfin began buying houses back in the very first quarter of 2017.


Zillow stated that it has hired Arik Prawer as primary company advancement officer to supervise the company's involvement in the Immediate Offers marketplace. Prior to signing up with I Found This Interesting , Prawer was chief integration officer at, the huge single-family rental owner and operator. In combination with the announcement of the expansion into homebuying and selling, Zillow is also expanding the Immediate Deals program into Phoenix as well.


Zillow's direct buying will not be readily available initially in Orlando. According to Zillow, the expansion into Phoenix will occur this month. Zillow said in its testing of Instantaneous Offers so far, the "large majority" of sellers end up utilizing a realty agent to offer their home rather, which becomes an "outstanding source" of leads for agents.


"Across all testing, Zillow found the huge bulk of sellers who requested an Instantaneous Offer wound up offering their house with an agent, making Immediate Deals an exceptional source of seller leads for Premier Agents and brokerage partners." Zillow said that as part of the expansion, it intends on partnering with 3 brokerages in Phoenix and Las Vegas: (Phoenix), (Phoenix and Las Vegas), and (Las Vegas).


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"Even in today's hot market, many sellers are stressed out and searching for a more smooth method to sell their homes," Zillow Chief Marketing Officer Jeremy Wacksman stated. "They desire assistance, and while a lot of prefer to sell their home on the free market with a representative, some value convenience and time over price.


"This is expected to be a lively industry for us and for our partners in the realty market, while offering property owners with more options and information.".


Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining property to make it simpler to open life's next chapter. As the most-visited rea

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